CV Sheds - Working with Us Video
CLIENT
CV Sheds are Victoria’s best shed design and construction company. They don’t just give you a shed kit and wish you well while you struggle putting it together. CV Sheds take care of everything from design to council permits and construction. They take all the pain out of building the perfect shed, suited to your needs, that will last a lifetime.
The Problem
CV Sheds have an excellent value proposition and know they customers desires back to front. The issue was, like many great companies, their marketing efforts weren’t reflecting the true value of their service and quality of their product. They needed a complete overhaul of their marketing assets which of course required the introduction of video.
The Solution
We worked closely with their team to determine what the ‘highest value first video’ would be. More often than not, it tends to be a video that helps increase conversions by talking to potential clients in their consideration stage. This was the case for CV Sheds.
The video we ended up making was one that explained companies values and their processes as it relates to the customers hopes and dreams for the perfect shed, painlessly constructed.
We call these types of videos ‘Working with Us’ videos. The idea here is to only communicate what the customer wants to know about. In the consideration phase of their journey, they are will become a captive audience who are highly invested in learning about what they potential future could look like if they choose to work with you.