Natural Communities - Brand Film
CLIENT
Natural Communities is a land development project by Cassinia Environmental, a land management company with proven results in wilderness protection, ecological restoration, regenerative agriculture and social investment.
The Problem
The Natural Communities project team were facing a real communication challenge. They needed to communicate the value of buying land in a very unconventional development. The basic idea is that they offer up large parcels of land across a mixture of agricultural and conservation land. The catch (or one of the biggest catches) is that the purchasers only have a small portion of that land to have free use of. The majority of each block is either protected for nature, requiring purchasers to actively manage it, or used as part of a working farm. That’s what I call a challenging communication problem.
The Solution
Luckily, we know that there is a whole community of people that care deeply about the management and protection of the environment yet don’t have the opportunity to put their hands to work practically. We produced this Brand Film as a call to action for that group of people to walk the walk. This film sets Natural Communities apart from conventional land development projects and provides a realistic understanding of what’s required from a potential purchaser.