Cavalier Homes - Video Partnership

Cavalier Homes is a mid-size building franchise with independent franchisees across Australia and New Zealand. With a legacy built on commitment and quality, the company has carved out a niche for itself, distinguishing its services from competitors through its unique approach to home-building. Each Cavalier franchise is deeply embedded in its community, ensuring that clients receive personalized, local service rather than out-of-town builders.

The Problem

The building industry has recently faced significant challenges, with material costs more than doubling and purchases slowing down. As many builders were forced to fold, Cavalier saw an opportunity to stand out. However, like many remarkable regional businesses, their marketing team was already stretched thin and lacked the time and expertise for intensive content production. They needed a video production partner they could trust to guide them through the content development journey.

The Solution

Companies like Cavalier Homes are precisely who we developed our Video Partnership service for. We begin each Video Partnership by developing a custom Online Video Strategy, forming the foundation for 12 months of video content designed to achieve specific, measurable marketing and business outcomes.

For Cavalier Homes, the highest marketing priority in the first year of our partnership was Brand Awareness. We designed and produced a series of brand ads that have since been deployed on YouTube and TV for maximum impact.

We look forward to tackling the second priority in the coming months.

Caleb Maxwell